Element Skateboards: Your Guide To Gear, Apparel & Culture
Could a single brand truly encapsulate the essence of skateboarding culture while simultaneously navigating the ever-shifting currents of streetwear and environmental responsibility? The answer, for those who have followed its trajectory since 1992, is a resounding yes: Element Skateboards has achieved this feat, carving a unique niche in a competitive landscape.
Founded in 1992 by Johnny Schillereff, Element Skateboards emerged from the Californian skate scene, a crucible of innovation and counter-culture. From its inception, the brand was defined by a commitment to quality, creativity, and a deep-rooted connection to the skateboarding community. It wasn't just about decks and wheels; it was about fostering a lifestyle, a mindset, and a global community bound by a shared passion. This ethos quickly propelled Element beyond its origins, expanding its product line to encompass apparel, footwear, and accessories, all reflecting the brand's core values. The company's global presence, with stores operating worldwide, speaks volumes about its success. The brand became synonymous with the skateboarding culture.
Element Skateboards' journey is a testament to the power of perseverance and the ability to adapt. The company's evolution reflects a deep understanding of its audience and a willingness to innovate. Element is not just selling products; it is providing a complete package including skateboarding gear, apparel, footwear, and accessories on its official website. The brand has a team of professionals who work to craft and implement precise brand strategies, managing media relations, orchestrating talent and influencer initiatives, fostering partnerships, and executing impactful activations, as well as collaborating with a diverse range of brands across various sectors. These are the key factors that have kept the brand at the forefront of the industry.
| Company Name: | Element Skateboards |
| Founded: | 1992 |
| Founder: | Johnny Schillereff |
| Headquarters: | United States |
| Industry: | Skateboarding, Streetwear |
| Products: | Skateboard decks, apparel, footwear, accessories |
| Website: | elementbrand.com |
| Social Media: | LinkedIn, Instagram, Facebook |
Elements focus goes beyond manufacturing products, it is also about making a positive impact on the world. They have evolved over three decades to span the space between skateboarding, nature, and culture. Its an interesting perspective on how a company can grow, change, and remain successful, all while keeping its core values intact. Environmental responsibility is a key aspect of its identity. As a global brand, Element has embraced sustainable practices and initiatives, reflecting a commitment to preserving the very environment that provides the backdrop for skateboarding. This includes eco-friendly materials and production methods, reflecting a dedication to a sustainable future.
The brand's influence is palpable across the globe. Elements products, from skateboards to apparel, are sold worldwide and resonate with skateboarders and streetwear enthusiasts. Whether youre browsing the official website or visiting a local skate shop, the availability of Element products reflects its dedication to making its products accessible to a global audience. The brand also collaborates with Warehouse Skateboards, showcasing its reach within the skateboarding and streetwear community. Element has carefully cultivated its identity, using memorable brand elements and a concise name that sticks in the minds of its target audience. Moreover, Element has established itself as a significant player in the streetwear market, and a great example of a brand that has left its mark in the industry.
Element has also embraced the digital landscape, offering online shopping through its official website. This allows customers worldwide to access its products and connect with the brand. The brand provides free shipping and returns for members, and frequently offers sales and discounts, such as a "30% off a selection of products" promotion, and payment options with no interest. The company has effectively used various languages to cater to a global audience. From "Element est une marque de skate streetwear & lifestyle urbain" for French-speaking consumers to "Element es una marca de street con sus races en el skate" for Spanish speakers, the brand ensures that its message is accessible and relevant.
The brand's collections cater to both men and women, offering a diverse range of footwear, apparel, and skateboarding gear. The company also offers advice on skate style, providing a platform for the skateboarding community to connect and share their passion. Element's collections consistently include new lines of clothing and accessories for men, with options like the "Polera manga corta hombre basic pocket stripes celeste element $ 18."
The strength of the brand lies not only in the quality of its products but also in the enduring legacy of its founder. Johnny Schillereff's vision of a new and positive path for skateboarding has guided the brand since its early years. His commitment to the skateboarding culture has set Element Skateboards apart, and it remains a driving force in the industry. The brand has a strong following and has built a portfolio of brands, and even after exiting the portfolio in 2022, the focus is on scaling a single brand, which is the Element itself.
The brand's online presence goes beyond just selling products. It's about immersing its customers in the world of skateboarding and streetwear. The website includes lifestyle and skate tips, encouraging customers to connect with the culture that inspires the brand. From the official store to the different language versions, Element is making its presence felt worldwide. From classic decks to the latest apparel, Element has you covered, and this is how it has remained an established player for over three decades.
Element also has a strong emphasis on fostering community. For example, members have access to free shipping and returns, which encourage customer loyalty. Element's partnerships and collaborations extend the brand's reach and credibility. These collaborations highlight the brands versatility, its appeal to a broad audience, and its presence in the international markets. The use of social media platforms to connect with the brands audience is very important to Elements success. Using platforms like Instagram and LinkedIn, Element interacts with its audience. These platforms are used for advertising product and lifestyle, and keeping its audience up to date.
The brand has remained consistent to its original vision despite the evolving landscape. They have a reputation in the industry for crafting and implementing precise brand strategies, managing media relations, orchestrating talent and influencer initiatives, fostering partnerships, and executing impactful activations. This consistency makes Element a great example of a company that has continued to evolve while staying true to its core values. Over the years, Element has become much more than just a brand; it's a cultural force, a symbol of skateboarding, creativity, and environmental responsibility.
Element's journey demonstrates the significance of brand memorability, as a short and memorable name helps the brand stick in the minds of its target audience. The brand continues to offer its customers the best products. The focus on community, sustainability, and a consistent brand message has allowed Element to thrive for over three decades, proving that a dedication to core values can lead to enduring success.
