Sub 70 Golf Clubs: Reviews, Specs, & Custom Options | [Your Guide]
In a world dominated by established golf equipment giants, can a relative newcomer truly disrupt the status quo and deliver superior performance without the premium price tag? Sub 70 Golf, born in Sycamore, Illinois, has boldly answered this question with a resounding yes, carving a unique path in the direct-to-consumer golf club market.
Sub 70's commitment to craftsmanship is evident in its full lineup of custom golf clubs, encompassing drivers, fairway woods, hybrids, iron sets, wedges, and putters. Each club is meticulously built in Sycamore, designed to cater to golfers of every skill level. This dedication to quality has propelled Sub 70 from its humble beginnings to become a premier innovator in the golf industry. The companys belief in making the process of buying new golf clubs an enjoyable experience has resonated with golfers seeking a personalized touch.
A key differentiator for Sub 70 is its ability to offer a wide array of customization options. Golfers can tailor their clubs to their exact specifications, including grip, shaft, length, loft, and lie. This level of personalization ensures that each club is perfectly suited to the individual golfer's swing and preferences. Furthermore, Sub 70 has built a reputation for its customer service, offering a direct line of communication and support to its customers.
To fully appreciate the Sub 70 journey, let's delve into the essence of what makes the brand a compelling choice for golfers of all abilities. The following table breaks down key aspects of Sub 70's offerings:
| Aspect | Details |
|---|---|
| Company Overview | Sub 70 Golf is a direct-to-consumer golf equipment manufacturer and retailer based in Sycamore, Illinois. Founded by Jason Hiland, the company focuses on providing high-quality, custom-built golf clubs at competitive prices. |
| Product Range | Offers a comprehensive range, including drivers, fairway woods, hybrids, iron sets (game improvement to players irons), wedges, putters, and accessories. Apparel is also available. |
| Customization Options | Extensive customization choices: grip, shaft type, shaft flex, length, loft, and lie angle adjustments available for most clubs. |
| Manufacturing Location | Clubs are built in Sycamore, Illinois, allowing for close quality control and precision craftsmanship. |
| Target Audience | Golfers of all skill levels, from beginners to experienced players, seeking high-quality, custom-fit equipment without the premium price associated with larger brands. |
| Business Model | Direct-to-consumer sales model, eliminating retail markups and allowing for lower prices. |
| Key Features | Emphasis on craftsmanship, custom fitting, and performance. Offers handcrafted clubs that rival the biggest names in the industry. |
| Customer Experience | Offers online ordering, detailed product information, and a growing network of fitting partners. Emphasis on a fun and engaging buying experience. |
| Notable Products | Popular products include the 859 drivers (859, 859 Pro, 859 JD), the 749 irons, 659 CB irons, and the range of blade putters, all lauded for their performance and value. |
| Value Proposition | High-quality clubs, personalized fitting, and performance at a fraction of the cost compared to traditional retail brands. |
| Availability of Fitting | While the main location is in rural Illinois, the network of fitting partners is expanding, but still may require some travel for some customers. |
| Used Club Program | Offers slightly used clubs at a discounted price, including demo and review clubs. |
| Website | Sub 70 Golf Official Website |
Sub 70 understands that modern golfers seek both performance and value. They meticulously design each club to rival the industrys biggest names, but without the inflated price tags. A key advantage is the company's direct-to-consumer sales model, which allows for significant cost savings and a more personalized customer experience. The company is also not afraid to engage with the golf community. Through social media and direct communication, the company is able to obtain continuous feedback and adjust to the ever-changing landscape of the sport.
The Sub 70 859 driver, a 460cc club with ART technology, is a testament to the brand's innovative spirit, offering impressive forgiveness and distance. The 859 JD driver, influenced by the insights of golf legend John Daly, marks another significant step, solidifying Sub 70's position as a company that learns and adapts.
Beyond drivers, Sub 70's offerings extend to a full range of clubs. The 749 irons, for instance, are engineered for maximum forgiveness and exceptional performance. The 659 CB (Cavity Back) irons are designed for golfers who want a blend of distance, accuracy, and forgiveness. These are made with players cavity back design in mind.
The company pays meticulous attention to detail with their putters, each one milled from a solid billet of 1045 carbon steel. This process, free of welds or castings, results in putters that offer a consistently solid feel. The blade putter options feature classic shapes with understated aesthetics, perfect for those seeking a traditional feel.
Hybrids, a blend of fairway wood technology and iron lofts, offer a great solution to golfers with slower swing speeds. These clubs make it easier to launch the ball, providing impressive distance. Sub 70's 699U models, utilizing the same technology as their award-winning 699 irons, further show their dedication to innovation.
The Sub 70 approach also includes the availability of slightly used clubs. These are test, demo, or customer returned clubs available at discounted prices. This commitment to providing value and accessibility is part of Sub 70's business strategy.
Despite its success, the company acknowledges one primary challenge: the direct fitting availability. While the primary manufacturing hub is in Sycamore, Illinois, their network of fitting partners is still growing, and potential customers may need to travel a distance to experience a fitting. Despite this limitation, Sub 70 strives to create a fun and accessible buying experience, allowing golfers to order online and even try demo clubs.
In the crowded world of golf equipment, Sub 70 differentiates itself by combining innovation with quality. Their direct-to-consumer business model removes the markups of traditional retail and allows them to provide handcrafted golf clubs that perform well, while remaining accessible to the average golfer.
The story of Sub 70 is one of determination and a refusal to settle for the status quo. Founded by Jason Hiland, the companys journey from a fledgling startup to a recognized industry player showcases how a relentless focus on quality, customization, and customer service can lead to success. As the brand continues to innovate and expand its offerings, Sub 70 is poised to remain a significant player in the golf equipment market.
The companys willingness to listen to and incorporate feedback from its customers and golfing legends is a distinguishing factor, allowing it to continually evolve and refine its products. The recent introduction of the 859 driver series, as well as the attention theyve paid to the design and feel of their putters, exemplifies their commitment to delivering top-tier equipment. Ultimately, Sub 70 is offering golfers an alternative a chance to experience high-performance golf equipment tailored to their needs, at a price that makes the game more accessible.
